Why is YouTube Premium not working on an iPhone after purchase?
Answer
Restart the iPhone, open YouTube, and sign in with the same Google account used for the Premium purchase. If ads or missing Premium perks continue, confirm the purchase and membership status in that Google account.
Follow these steps
Restart the iPhone
Power the iPhone off, wait about 30 seconds, turn it back on, then reopen YouTube.
You should see: YouTube launches cleanly and you can check whether Premium status changed.
Sign in with the purchase account
In the YouTube app, open your profile/account switcher and sign in with the same Google account that paid for Premium. If another account is selected, switch to the purchase account.
You should see: YouTube shows the purchase account, and Premium indicators appear or ads stop.
Refresh membership status
In YouTube, open account or Purchases / Memberships related settings for that Google account and confirm YouTube Premium is listed as active. Force-close YouTube and reopen it once.
You should see: Premium shows as active for the correct account, or you see it is missing/pending.
Verify the payment went through
Check the bank or card activity and any Google/YouTube receipt email for today’s Premium charge. If charged but still inactive after signing into the right account, use Google’s official YouTube Premium help or purchase support path.
You should see: You confirm a successful charge tied to the correct Google account, or you have proof needed for support.
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Extra tips
What to look for: Whether ads still play, which Google account is signed into YouTube, and a successful Premium charge or membership status for that account.
Before you change anything: Confirm which Google email was used at checkout. Do not buy Premium again from a second account to “force” activation. Use only the official YouTube or Google account pages. Never share Google passwords or codes with unexpected callers.